Privacy policy

Farming Karma Privacy Policy

Effective Date: [Insert Date]

Farming Karma Fruit Company (“Farming Karma”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [farmingkarma.ca], use our online store, sign up for our services, or interact with us via email or SMS. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Effective date” of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will have accepted, and will be bound by, any changes to the Privacy Policy after the “Effective Date” posted on the site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

Personal Data

Personally identifiable information, such as your name, shipping address, billing address, email address, phone number (including mobile number for SMS), and payment information (processed securely by third parties like Shopify Payments).
Demographic information, such as your age, gender, or location (when you choose to provide it).
Account Data, such as your username and password (encrypted).

SMS-Specific Data

When you opt in to receive SMS marketing messages (e.g., promotions, order updates, abandoned cart reminders), we collect:

Your mobile phone number.
Consent timestamp, opt-in method (e.g., website checkbox, SMS keyword like “JOIN”), and IP address at time of consent.
Message interaction data (e.g., opens, clicks, replies like “STOP”).

SMS Program Details: Phone numbers collected through SMS opt-in are used exclusively for sending promotional texts, order confirmations, shipping updates, and abandoned cart reminders. This data is stored securely and shared only with our SMS service provider (e.g., Klaviyo or Twilio) who processes messages on our behalf under strict confidentiality agreements.

Non-Personal Data

Device information, such as your web browser type, IP address, device type, operating system, and unique device identifiers.
Site usage data, such as pages visited, time spent on pages, and links clicked.
Cookies and tracking: Farming Karma's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

How We Use Your Information

We use the information we collect to operate and improve our services, including:

Processing orders, payments, and shipping.
Communicating with you about your account, orders, or promotions.
Personalizing your experience and sending targeted marketing (with your consent).
SMS Marketing: Sending promotional texts, order confirmations, shipping updates, or abandoned cart reminders. You control what you receive via opt-in preferences.
Analyzing site usage to improve our offerings.
Complying with legal obligations.

SMS Usage Specifics:

Frequency: Variable (e.g., 4–8 promotional messages per month; daily order updates if applicable).
Purpose: Promotions, new product alerts, store events, cart recovery.
Carrier fees may apply; standard message rates apply.
Msg&data rates may apply.

Opting In: By providing your phone number and checking the SMS consent box (or texting a keyword like “JOIN” to our shortcode), you agree to receive recurring automated promotional and personalized marketing SMS messages. Consent is not required for purchase.

Opting Out:

Reply STOP to any SMS to unsubscribe.
Reply HELP for assistance.
Unsubscribe via account settings or email info@farmingkarma.ca.
After opting out, you will receive one confirmation message.

You can opt back in by texting JOIN or via our website signup form.

Data Retention

General Data: We retain personal information only as long as necessary to fulfill business purposes, complete transactions, comply with legal obligations, or resolve disputes (typically 2–7 years post-last interaction).
SMS Data: Phone numbers and consent records are retained for at least 6 years (CASL requirement) or until you request deletion. Message logs retained for 12–24 months for service and compliance. Inactive numbers purged after 12 months unless re-engaged.

Upon request, we will delete your data within 30 days (subject to legal retention requirements).

We do not sell your personal data. We may share information with:

Service providers who perform services on our behalf (e.g., Shopify, shipping carriers, SMS platforms like Klaviyo or Twilio, payment processors). These parties are contractually obligated to protect your data.
Business partners for joint promotions (with your consent).
Legal authorities if required by law, subpoena, or to protect our rights.

Third-party data sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Security

We use administrative, technical, and physical security measures to protect your information, including encryption, access controls, and secure servers. However, no method is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our site may contain links to third-party sites. We are not responsible for their privacy practices.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect data from children under 13.

Changes to This Policy

We may update this policy. Continued use after changes constitutes acceptance.

Contact Us

If you have questions about this Privacy Policy, email info@farmingkarma.ca.

Farming Karma Fruit Company
1160 McKenzie Road
Kelowna, BC V1P 1C3
Canada

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